Archive for September, 2006

Search Engine Strategies for Success

As
you know, every year is always rocked by a plethora of changes in the
search engine marketing world. The acquisition of smaller companies by
the Big 3 changes the marketing landscape as we know it every month and
with every update to the index that is made, we hold our breath and
hope that we come out better (if [...]

Getting More Shoppers to See Your Amazon Products

Author: Brian Carter
This
is a topic I haven’t seen much information about online. I was shocked,
because in the Internet world of 2005, forum posts and articles usually
come up for any kind of optimization topic. But it could be that those
who are Amazon marketplace merchants are a more select group of
internet marketers… and that no one wants [...]

Black Hat SEO

Author: Cari Haus
Like
it or not, the search engine optimization (SEO) strategies implemented
by your webmaster may impact more than your company’s keyword rankings.
Black Hat SEO, as unethical search engine optimization practices are
generally called, can have negative consequences for your company’s
public image as well.
A relatively recent
case in point would be the doorway pages utilized by automaker BMW.
Google [...]

Subcontracting your SEO and Web development

Author: Mark Nenadic
Web
development for the SEO (search engine optimization) expert includes
using copywriters to generate SEO articles. Writers are tasked with
generating copy based on lists of keywords. The challenge for the SEO
expert is to find a writer that is capable of generating informative,
interesting and at times entertaining copy that also meets the
requirements of needed for SEO [...]