Subcontracting your SEO and Web development
Author: Mark Nenadic
Web
development for the SEO (search engine optimization) expert includes
using copywriters to generate SEO articles. Writers are tasked with
generating copy based on lists of keywords. The challenge for the SEO
expert is to find a writer that is capable of generating informative,
interesting and at times entertaining copy that also meets the
requirements of needed for SEO web development.
SEO
experts use web copy to generate page ranks from search engine spiders
that tabulate searchable terms and assign rank based on algorithms that
remain a closely guarded secret. The use of copywriters by SEO experts
in web development is the difference between a tastefully decorated and
attractive storefront versus one with a single door facing a back
parking lot.
Web development requires the
designer to take into account the many facets that make up a web site
and the best ways to generate traffic. Traffic generation is the SEO
expert’s area. While the use of an SEO expert may not jump a site from
a 100 visitors a month to a 1,000,000, it can and does improve the
opportunities for search engine visitors to find the site. That
increases click-through and traffic.
Subcontracting
the copy writing to professional or freelance writers is one of the
tools of the SEO expert. The generation of copy can be at
time-consuming task requiring dozens of pages of copy to be generated
in very specific formula that neither plagiarizes nor appears to be
anything less than professional. Since this is a tool and a style, it’s
important for the web development team or lead to know what to look for
in good web copy.
The following is a list of
ideas that will help the SEO expert and web development team narrow
their requests to the copywriters. When everyone is on the same page,
the work will be better for it.
When it comes
to form and style, web copy needs to be sharp and focused. Long
paragraphs with few breaks are tedious on the eyes. Spacing, short
sentences and bulleted lists can bring the points home in a crisp
format that the average web reader can scan and absorb in a glance.
Bulleted Items Should Be:
* Short, to the point.
* Informative.
* Descriptive.
* Inviting.
Bold
Headlines let people know when a new bullet is being talked about or
that a new idea is being offered. Bold lettering or italics are strong
visual clues to alert the reader about specific issues, points or
names. The reader wants this information. They want it boxed up and
delivered in a quick, easy to digest format. The copywriter needs to be
able to present their articles in this format and still make the SEO
expert’s list of terms appear in their copy.
While
web copy can be used for marketing, SEO expert articles are not
generated for marketing purposes. The articles help the site achieve a
page rank. They inform visitors. They build consumer confidence. They
might even entertain. They shouldn’t be layered with heavy-duty
terminology discussing the articulation of the message to be
disseminated by the visitor with a handy thesaurus or a Master’s Degree.
Web copy is not written for stupid people either.
It’s
written for the person on the go. It’s written for the mom who needs to
find a recipe or a quick diagram on how to change a tire. It’s written
for the Dad looking for blue prints to build a tree house or a source
for a special drill bit. It’s written for the student who needs to get
the research paper done tonight. It’s written for the shopper who needs
to compare products and has no idea what one is.
It’s
written for everyday people. Those are the audience the SEO expert is
targeting with their web copy and supporting materials. They are using
the copywriter-generated articles to achieve a page rank that brings
these everyday visitors into the site that matches their search terms.
SEO
expert web development generates page ranks. SEO expert web development
brings the visitors who want to be there a way to find it quickly and
efficiently. In the end, everyone involved when the job is well done
shares the reward.
About the author: Mark
Nenadic
Mark is the director and face behind FifteenDegrees-North
http://www.15dn.com