Yahoo has acquired online ad exchange company, Right Media, for $680 million, a move that shows Yahoo is not resting in the wake of Google’s purchase of banner ad company Doubleclick earlier this month.
Right Media is notable because it is an ad exchange, where buyers of Internet ads (publishers) and sellers (advertisers) can find each [...]
Vudu, a Santa Clara, Calif. company promising a better way to bring video to your television instantly, has emerged from secrecy today — with a story given exclusively to the New York Times.
The company, which does not yet have a Web site and hasn’t launched yet, says it improves upon TV set-top offerings being developed [...]
Ticketmaster, owner of the popular invitation service Evite, has threatened to sue Socializr for copyright infringement, saying the company’s service looks strikingly and confusingly similar to Evite’s.
In a letter sent April 3, Ticketmaster’s law firm, Quinn Emanuel, said two invitation design templates offered by San Francisco start-up Socializr were exact copies of Evite’s, and [...]
Jenstar and Shoemoney presents the best tactics for generating revenue from Google Adsense an the Yahoo! Publisher Network.
All right, we admit that we followed this Search Engine Strategies session as much for our own sake as for the benefit of our readers. We make active use of contextual pay-per-click ads to cover our bills, and [...]
Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash from its two primary owners, the private equity firms of Hellman & Friedman and JMI Equity.
In addition to picking up a second form of advertising to compliment its AdSense technology, Google gets demographic data and the [...]