Google Acquires DoubleClick For $3.1 Billion
Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash from its two primary owners, the private equity firms of Hellman & Friedman and JMI Equity.
In addition to picking up a second form of advertising to compliment its AdSense technology, Google gets demographic data and the tools to gather such information, plus DoubleClick’s clients.
The combination of Google (Quote
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