Cookie tracking: How Facebook could be worth $100 billion
Facebook may have developed technology that relies on a cookie to identify each Facebook user and serve ads to them on sites outside of Facebook.
The rumor of a highly-targeted Facebook ad network has been running at least since August (our coverage here).
Cookie-tracking technology is already in place at ad networks such as aQuantitative, a company bought by Microsoft earlier this year. Cookies are unique alphanumeric strings of characters that sites can store within a user’s browers, that stay with and can identify a user across the web.
Lee Lorenzen, a partner with Altura Ventures who has invested significantly in third-party applications on Facebooks, has penned a screed today on how this cookie-based technology will make Facebook — and Microsoft — a serious competitor to Google’s Adsense for web publishers.
Lorenzen has previously claimed that Facebook could be worth up to $100 billion.
AllFacebook is also reporting that Facebook is working on some sort of cookie system to track users and serve ads to them, that relies on Facebook data.
Source: VentureBeat