BlogForward : Money

I’m painfully familiar with the problems of print publications in the digital age. A refugee from the newspaper industry, I (and every newspaper executive) wanted to find a way to capitalize on digital media. Jason Barkeloo is trying to solve that problem by effectively making newspapers and other print products into touch screens.

At Cinncinnati-based Somatic Digital, Barkeloo’s four-person team has created an electronic folder that serves as a connection between a print publication and the Internet. It looks like the Leapfrog Enterprises LeapPad books that you insert an electronic book into. But it’s designed for adults, with a streamlined interface. You put a magazine into the folder and it recognizes the issue. When you turn a page and touch an ad, it can send activate a web page on a connected display. (more…)

Source: VentureBeat